Paddo to Palmy was born out of Heidi's love for interiors; established in 2011 when Heidi embarked on a 14 month renovation of their Paddington terrace they relocated to their beach house in Palm Beach.
Inspired by the sea change and swimming in interior design images and ideas Heidi documented these on her blog www.paddotopalmy.com.au
When it was time to furnish her Moroccan inspired Paddington terrace she was frustrated with the lack of local offerings and headed straight to the source - Morocco! Paddo to Palmy the online shop was born selling vintage Moroccan rugs, pom pom blankets, towels, ceramics and tableware.
Fast forward to 2014 Heidi is settled back in Paddington and has swapped her passion for furniture to fashion by designing a clothing line for women and girls. Named 'Gisele' after her daughter and reflecting Heidi's love of French fashion the line embodies her eclectic style which mixes the traditional with the bohemian. The line will be available for purchase on this site and through select retail boutiques from November.
Follow Heidi's daily journey through her Instagram account 'paddotopalmy'